PR & MARKETING

With a proven track record in public relations and marketing, I’ve produced impactful campaigns across diverse sectors:

Heritage Building Group
Led a comprehensive brand and logo overhaul, expanding the business’s social media following to over 10k. Secured prominent coverage in SALife Magazine, including a cover feature, and coordinated numerous home features. Continuously oversee all aspects of photoshoot management, styling, and creative direction for completed builds.

AGSA’s Quilty Exhibition
Led the national communications strategy for the acclaimed 2019 exhibition, Quilty, exhibited at AGSA, QAGOMA, and AGNSW, attracting nearly half a million visitors nationwide. Implemented a two-tiered media and PR approach, resulting in over 5 million media audience reach and an editorial value exceeding AUD 3.8 million.

AGSA’s Director Announcement
Managed the high-profile announcement of AGSA’s Director, achieving significant local and national coverage, including front covers in The Advertiser.

Channel Seven Network Programming
Delivered shoot coordination, creative direction, and marketing operations for esteemed programs such as 7News, Sunrise, My Kitchen Rules, Home & Away, and The X Factor, ensuring cohesive branding and messaging across platforms.

Chasing Albert Consulting
Collaborated with a leading national PR and Marketing Agency on campaigns for MasterCard Australia, including sponsorship of the Australian Open and Cricket Australia’s ‘Summer of Sport - Priceless’ Campaign. From organising publicity stunts with sports icons like Mitchell Starc and Lleyton Hewitt to curating guest lists for high-profile events like the MasterCard ‘Beach Club’ marquee at the Australian Open and creating and promoting the ’Barbie Army’ for The Ashes, I’ve consistently delivered on desired outcomes.